The ripple effect
Friday 10 September 2010 2:17 PM
Three releases distributed by Bridge recently have had an amazing ripple effect culminating in exposure for our clients in the broadcast and national media.
This morning Harry Dean from British Forces Resettlement Services was on the BBC Radio Surrey talking about the next BFRS Jobs Fair in Aldershot. This is the second major jobs fair hosted this year, and brings together large employers, and organisations that offer a wide range of services for Forces personnel who are looking to make the transition to civilian life. With 45,000 service personnel due to leave the Forces in the next year, this is a key event in the military calendar. Harry spoke about the transferrable skills that ex-Forces staff have, and how these can be of great benefit to employers.
A sister company to BFRS, Gemini Forces, has enjoyed national media interest in the past week following a release that was distributed a little while ago, and which continues to run. It has been picked up across the newswire by bloggers, a whole host of different websites, a Guardian webinar and finally by a journalist at the Guardian, who is now running a feature on Saturday 17 July about the transition from military to civilian life.
Education 4 Conservation (E4C) is a small organisation that has been quietly getting on with running a series of bushcraft and self-development workshops across the Midlands. Bridge put out a release last week to the local press, which was picked up by the Sunday Mercury in Leicester, and from there by the Leicester Mercury, which is running a piece on the workshops on Wednesday 14 July. This particular ripple continued with ITV Central getting in touch with E4C yesterday, and who are interested in filming the workshops.
Not every story we distribute has this complete ripple effect, but it just goes to show what can happen when something is both topical and interesting.
As Bill Gates is famous for saying: “If I was down to my last dollar I’d spend it on PR.” We’ve certainly seen great returns on investment for our clients through a combination of good stories, hitting the right target media, and having a great distribution system. It’s extremely satisfying to see all our hard work hit the “ripple effect”.
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